Media kit

athlate for press.

Facts, logo and icons. Everything here is free to use when you write about athlate.

In one sentence

athlate is the strength training app where everything a lifter needs is free, with no ads, and the one thing you can choose to pay for is Rytme, an intelligent orchestrator that builds your program in seconds and follows the rhythm of your life.

In one paragraph

Log as a spreadsheet or as cards, one tap apart. See what a program does to your body on a 3D figure before you start it. Numbers are built on training science and explained in plain words: an estimated 1RM that never overshoots what you have lifted, and a muscle map measured against the volume landmarks from sports science. Write what you want in your own words, and Rytme builds a complete program around your days, your equipment and what you have actually lifted, with one sentence on why for every number. Nothing changes until you approve it.

Facts

  • Launches on the App Store on October 27, 2026.
  • 15 languages, with the exercise names translated too.
  • Free to download and use, with no ads. Rytme is free for 14 days, then $11.99 a month. No lock-in.
  • More than 500 exercises, most with illustrations drawn for athlate.
  • Import from ten sources, including Strong, Hevy, Strava, Whoop and Oura. Works with Apple Health.
  • Training data is stored on European servers.
  • Made by Lyskamm Invest AS, a small independent team in Oslo, Norway.

Name

The name is always written athlate, in lowercase, also at the start of a sentence. Rytme is the name of the orchestrator and is not translated.

Logo

The athlate logo in dark ink.
For light backgroundsSVG PNG
The athlate logo in white.
For dark backgroundsSVG PNG

Icon

The athlate app icon: a white a with an orange dot on black.
App icon, for light backgrounds1024 512 180 64
The athlate icon in light: a dark a with an orange dot on cream.
Icon, for dark backgrounds1024 512 180
The a with the orange dot, without a background, in dark ink.
Mark, for light backgroundsPNG
The a with the orange dot, without a background, in white.
Mark, for dark backgroundsPNG

Colors: cream #FFF3D2, ink #26200E, orange #C96908. Please do not stretch, recolor or add effects to the logo.

Contact

Interviews, test access and questions: use the contact form and choose «Press».